Geek News and Musings

I’m here at the last keynote of SXSW, where Spotify CEO Daniel Ek is being interviewed by Wired’s Eliot Van Buskirk. Ek will likely be revealing some new announcements about Spotify during this interview. I’ll be live blogging my notes below.

Van Buskirk kicked off the keynote by asking how many people in the audience had used Spotify, leading a significant portion of the audience to raise their hands. This was surprising, because Spotify is only widely available in Europe (you need a beta invite to use it in the US). Ek then took some time to walk the audience through the streaming music service if they haven’t used it before (see our extensive past coverage if you need a refresher).

Q: What drove the initial decision to make this an application as opposed to something in the browser?
A: There are a few things that applications are better for. In our case, we think that applications are better for swift music playback. What we see is that people tend to spend a lot of time on Spotify because it’s so swift. They tend to replace their media player with Spotify, because they notice no difference between playing a song locally (some have even remarked that it’s faster than playing it through iTunes).
Q: Let’s talk about the licensing realities. Spotify is available in Europe. How will the model work in America?
A:There could be slight changes. A year and a half since launch more than 7 users, only in six countries. What we’re working on is the next gen of Spotify. We’ll never be content to just have an app. There are a lot of things we want to fix in Spotify. We tend not to take the ‘release early, often’ approach. What we’ve been working on for last 6-8 months is next gen of Spotify. How to make it more connected. Easier sharing and management of music. We’ve realized people spend a lot of time on Spotify and they tend to manage their music with Spotify.

Q: Which platforms/devices are most exciting?
A: Three years ago if you wanted to develop for mobile, had to support 3-5 major mobile os’s. Long lead times. That shut out all this innovation. More recently, application devs can get the application on phones. We look a lot at bundling with devices. Mostly not for revenue possibility but more for pre-installs. With exception of the iPhone today, most of the other handset manufacturers lack a good media player. Historically hard to get music to other phones if you had in iTunes.
Q: Let’s talk about the business side of bundling. If someone is paying for cell phone bill, they can check off something to get Spotify, seems like easier decision. How has that been going in Europe?
A: We have two mobile operators working with us many more to come. If you go into any Telius store in Sweden, you can go in and pick out a smart phone that comes preinstalled with Spotify. 3-6 months included. Incredible takeup with that.

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