Glyn Moody alerts us to his interesting writeup of how WikiPremed is successfully making money while offering free premed test prep materials. The story is actually somewhat similar to the story of the free and open textbook publishers, Flatworld Knowledge. Basically, provide absolutely all of the content for free online, but at the same time, offer up scarce physical products in a useful format as study aids:

Everything is licensed creative commons attribution, and we make the online methods freely available, so for example, you can find the entire set of Physics Flash Cards online. We offer the printed versions of the things for which print may be appropriate for sale for a very reasonable price, and students do buy them because print has its own advantages. We put the whole set of physics cards online (three years of work!) and the students still buy the printed cards any way. Even if they want to support the work, I think they like to have a commercial arrangement and a simple value proposition.

There is one work, however, the Premedical Learning System, which sells for $32.95, where the advantages of the print version are so great, compared to the online presentations of the content, which are extensive, that we call the printed work ‘essential’ for the course, and it is definitely a good value. It’s also a board game!

Students need printed study materials, and they get sick of the computer, so I definitely think there is room for creative commons educational content supported by print publications. I think there is an ethic to not holding content hostage to purchases, but I think there are commercial advantages to the open model as well. I don’t doubt that the average customer at WikiPremed has 1000 page views before purchasing anything.

I am sure that if there were registration walls and missing chapters I would have fewer customers.

One of the interesting points raised by John Wetzel, the creator of the site, is this idea that his average customer has probably viewed more than 1,000 pages before purchasing anything. This goes back to the discussion we had about about ad blocking, where some insisted that anyone not viewing an ad is of no value at all to a community. But that takes a very static view of the world. In a dynamic view, you realize that anyone viewing your website has the potential to pay you back at some point in the future — and that payment may come in many forms. You don’t focus on getting paid for every single transaction, but recognize the value of a loyal, lifetime relationship.

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Dollyhead Books says, “A musician has spoken today of his shock at being removed from a train for ‘behaving suspiciously’ by writing a list of songs which included the band name The Killers.”

Tom Shaw was travelling on a South West Trains when he began writing a list of song titles which his band The Magic Mushrooms would play at a forthcoming gig.

But the 25-year-old was approached by two security staff employed by the train company and asked to leave the train at Fareham railway station.

Mr Shaw, who works with young people with learning difficulties, said that they told him he had been behaving suspiciously and asked him to explain the list he had been writing.

Independent: Man thrown off train over Killers gig list

Chrome only: Chrome extension ExtensionFM automatically collects MP3s from sites you visit and adds them to a browser-based library within the extension, allowing you to find all sorts of cool, new music without cluttering up your local library until you buy them. More »

Today, YouTube and Viacom unsealed many of the documents related to their longstanding copyright litigation, in which Viacom has sued Google for $1 billion. We’re embedding the documents, which were released minutes ago, below (it may take a few minutes to get them all posted).

YouTube’s Brief

20100318_google_viacom_youtube_memorandum

Brian McGacken of Farmingdale, New Jersey was sentenced to ten years in prison because police discovered he was growing marijuana while on a call to investigate loud sex. Daniel Tencer of AlterNet writes:

Appealing the conviction, McGacken argued that, once police knew the noise was consensual sex, they no longer had reason to search his home.

But the appellate panel at the Superior Court of New Jersey disagreed. On Monday, they dismissed McGacken’s appeal, stating that “the potential for harm was too severe for the police to accept an explanation for loud screaming that could have been a cover-up of its true source.”

The ruling stated in part:

The police are not required to accept the explanation that a person answering the door gives for a distress call. While loud sex may have been a plausible source of screaming, that explanation was not so reliable that the police acted unreasonably in investigating further….

Moreover, by first questioning defendant and his girlfriend, the troopers discounted the possibility that someone may have made a false report of screaming. Defendant did not deny that screaming had occurred in his residence. His admission made it unnecessary for the police to seek corroboration to establish the reliability of the anonymous 911 call.

AlterNet: Loud Sex Enough for Cops to Search Your Home, Court Rules (Thanks, Sean!)

Google’s just pushed out a 4.1 update for Google Maps on Android that includes a Latitude home screen widget listing nearby friends, and allowing you to switch between user accounts to change Buzz and starred locations. Yada, yada—the big change for real Maps users is that after searching for a term and clicking on a result, you can swipe the screen left and right to switch between results. No more zooming and ultra-precise finger tapping to get to just what you're looking for. Simply swipe to the right to head over to the next-nearest result. [Official Google Mobile Blog] More »

According to Opera, downloads of its latest desktop browser (10.5) have increased significantly after Microsoft started offering Windows users in Europe a choice in browser with a so-called ballot screen.

The Norwegian software maker says that on average, more than half of the European downloads of Opera’s latest browser come directly from that Choice Screen.

The increase represents more than a doubling from the normal download numbers. At the beginning of this month, Opera touted that browser downloads actually tripled at first, so maybe that growth rate won’t last forever.

According to plans Microsoft has agreed to with the European Commission, the rollout of the Choice Screen will continue into May for existing Windows computers and for five more years on new installations.

No wonder Opera Software is trying to push for a global roll-out of the browser choice screen.

The following numbers are the percentages of country downloads of Opera’s latest desktop browser that originate from the Choice Screen, as part of the total Opera 10.5 numbers:

As was leaked earlier this week, a study paid for by the International Chamber of Commerce has come out with ridiculously misleading and misguided report about how “piracy” is killing jobs all through Europe. The tagline is that it’s “costing” 1.2 million jobs and about $330 million. And, of course, that sort of report is the kind that the press loves, and so we get a series of headlines:

• Net piracy puts 1.2m EU jobs in peril, study shows
• Internet piracy taking big toll on jobs
• Illegal-file sharing could ‘cost billions’ by 2015
• Piracy threatens Europe’s creative industries
• EU must take ‘urgent’ action on piracy, report warns

And on and on and on and on. Of course, it’s not even close to true. The real story is that for certain companies who refuse to adapt and refuse to embrace what consumers want and what technology allows, modern technology will cause them to fail. However, at the same time, it has already opened up new opportunities and created new jobs while making it easier and more efficient to create, promote, distribute and consume content. Somehow, however, none of that seems to show up in these studies.

Honestly, the claims by this research firm, TERA, read like “automobiles costing buggy makers jobs and money, something must be done!” It’s based on a fundamental misunderstanding of basic economics and the nature of dynamic markets (and, frankly, calls into question anything put out by this particular firm). The only thing “costing” companies money are their own actions. If they are failing to adapt to a changing market, that’s their fault. Don’t try to pin the blame on new technologies and consumers getting better access to content.

Even worse, when you start to dig into the report you find all sorts of highly questionable or downright incorrect assumptions. TorrentFreak put together a starter list of problems (feel free to add more in the comments):

• The report suggests that there’s a direct correlation between Internet traffic growth and lost jobs. That is, the more traffic that is generated on the Internet, the more money will be lost. This correlation is 1 according to the report, which assumes that all growth in Internet traffic will increase piracy at the same rate.
• The report makes another bogus assumption by stating that more traffic will mean more piracy and thus more lost revenue. It does not account for the fact that people might consume higher quality files which are greater in file-size. All projections are based on bandwidth and not the number of pirated goods.
• The report cites some academic literature which suggests that piracy leads to a decrease in sales. Studies that reported the opposite or a null-effect were carefully left out. This bias defines the entire outcome of the report. If they used studies that found a positive effect they would have found that piracy would create hundreds of thousands of jobs in the years to come.
• The report uses fixed substitution rates. They assume that 10 downloaded albums results in one lost sale and this figure is not adjusted for the projected increase in piracy. One would think that the public’s budget for entertainment is limited and that the substitution rate would go down as piracy goes up.
• Related to the previous point, if the industry did indeed lose over €240 billion in revenue by 2015, consumers would have a lot of extra cash to spend. Depending on where this money was spent it might create more jobs than the entertainment industry claims it is losing. As a report commissioned by the Dutch Government showed last year, the overall effect of piracy on the economy might actually be positive.
• It gets even more ridiculous when we take a closer look at the claims. In the UK consumers spent €6.3 on audiovisual products. If the projected trends continued, the 'lost' revenue because of piracy would exceed the actual revenue, meaning that the music and movie industries would end up having to pay people for pirating their products.
• Lastly, the researchers seem to have trouble putting a decent report together as they messed up the legend of one of the critical figures. In this figure the bars for “file-sharing” and “global Internet traffic” are switched around. This makes us skeptical about the other statistics that are published in the report.

In other words, it looks like a typical study where the folks who created the study had the answer before they did the study, and then just needed to fill in the blanks carefully to make sure they got the results they wanted. It’s basically a blatant lie. The unwillingness to look at studies that suggest job increases or that look at the positive impacts from greater and easier distribution and promotion is clearly a joke.

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So, all this storage talk has gotten you excited about upgrading your laptop’s crappy old 120GB drive? It’s about time, dammit.

Traditional hard drive have never been cheaper, and the advent of flash-memory based SSDs—that's solid-state drives—delivers a storage upgrade path that actually deliver solid, real-world benefits that you'll notice every single day. SSD-equipped PCs boot faster and are quicker to load applications. In fact, the only bad thing about SSDs is their cost—a 128GB solid-state drive can cost upwards of $400.

So what’s the right storage solution for you? Read on, and I’ll tell you what you need to know.

Option 1: The Cheapskate

SSDs sound pretty sexy, but you're running an old machine—say an Athlon 64—and you've got an immediate problem. Your porn collection has filled your old 500GB drive. You need more space, stat, and there's no reason to shell out more than your PC is worth for a 128GB SSD. Lucky for you, terabyte drives are cheap—$90 at Newegg for an awesome drive. There are a few key specs to watch out for when buying a hard drive for use as your system drive. The speed that the platters spin at has a direct correlation on the performance of the drive. Faster platters = faster data transfer. For an inexpensive, mainstream drive, that means you should be looking at 7200rpm exclusively. The number of platters is also relevant. The fewer platters there are in the drive, the faster the drive will be. For those reasons, I recommend Seagate's 7200.12 series 1TB drive. At $90, it's cheap, fast, and reliable.

Total Capacity: 1TB
Total Cost: $90

Option 2: The Budget-Conscious SSD Shopper

Today, the 128GB SSDs sit in the sweet spot for price to performance ratio. However, smaller SSDs don't necessarily sacrifice anything in terms of performance, just capacity. (The brand of controller used and configuration of the memory are much more important to SSD performance.) So, if you want to scrimp, you can buy a smaller SSD for Windows and your applications, and pair it with a traditional hard drive where you store your large files—like your music and video files. If you want to get really tricky, you can even use symlinks—special links that are invisible to applications but are between files or directories—so that your applications don't even realize your files are on different drives.

While Intel’s mainstream 160GB SSDs cost about $500, the 80GB retail version comes in right around $220, and even includes a mounting kit, so it will slide into your 3.5-inch drive bays (most SSDs are 2.5-inch drives, sized for laptops and servers). That’s not a ton of capacity, but it’s more than enough if you just want to install Windows and your applications. You’ll need to install games and store your media on a secondary drive, but for that you can use an inexpensive traditional drive, like the Seagate 7200.12 1TB. And, the quick boot and speedy application load times are more than worth the hassle. One caveat, when buying Intel SSDs, make sure you get the second generation drives (they’ll have G2 in the model number). The first-gen models don’t support TRIM, which is an important feature for maintaining the drive as you use it. We’ll talk about TRIM in a moment.

Total Capacity: 1.08TB
Total Cost: $310

Option 3: Handy Laptop Upgrade

While it's definitely tempting to put a speedy SSD in your laptop—after all quick load times and a complete lack of moving parts does sound spiffy—if you use your portable machine like I do, you'd probably rather have some extra space. Lots of extra space. That's why I recommend the Western Digital 640GB Scorpio Blue drive. It's a 5400RPM drive, but its balance of price to space is excellent, and it shouldn't eat through your battery too quickly. When you upgrade the hard drive in a notebook, you need to know what height drive your computer can accommodate. The easiest way to find out is to look in Device Manager (in Windows) or in System Information (in OSX) and see what model drive you have currently. Then Google that model number to find out thick your current drive is. Anything that size or smaller should fit. At 9.5mm, the Scorpio is a perfect upgrade for my MacBook Pro.

Total Capacity: 640GB
Total Cost: $99

Option 4: Balls to the Wall

What’s a truly nutty storage solution? How about a pair of 160GB SSDs paired with 2TB of the fastest traditional hard drive in the world? While there are some faster SSDs out there, they’re either based on untested controllers or have had problems in the past. When dealing with bleeding edge, we’ll take reliable and slightly slower in some situations over speedier with a chance to lose our data, which is why we recommend a pair of 160GB Intel’s X-25MG2’s running in RAID0, paired with a speedy and spacious 2TB Western Digital Black drive. This gives you 320GB of storage on the RAID, more than enough space for Windows and all your applications and games, plus an extra 2TB for your music, videos, and… yes… your porn collection. It’s the best of both worlds, but with a pair of $500 SSDs, it’ll cost you!

Total Capacity: 2.380TB
Total Cost: $1280

The Care and Feeding of SSDs

There are a few things you need to know about SSDs, before you shell out big bucks for one. First, because of the way flash memory works, either the operating system or a vendor-provided piece of software needs to do some occasional housekeeping to keep write speeds up. If your drive supports the TRIM command—as the second-generation Intel SSDs I recommended do—Windows 7 will take care of the scut work for you.

If you’re running XP or Vista, you’ll need to manually run the Intel SSD Optimizer every few weeks or months, whenever you notice write speeds slowing down. It’s part of the Intel SSD Toolbox. Unfortunately, the SSD Optimizer doesn’t run on RAID arrays, so it’s a bad idea to RAID your SSDs, unless you’re running Windows 7.

You should prevent defragmentation programs from running on SSDs—they're not necessary and can actually degrade performance. Windows 7 will automatically disable defrag, but you'll need to turn it off manually in XP or Vista.

Unfortunately, there’s no way to properly maintain an SSD on OSX today. OSX doesn’t support the TRIM command and there aren’t any OSX-native tools for Intel drives. The only way to restore like-new write speeds on a Mac is to backup your drive, format it, then restore from your TimeMachine backup. If you frequently write large files, you’ll definitely notice the performance hit. For that reason, it’s not a great idea to buy a SSD to upgrade your MacBook Pro today.

Will Smith is the Editor in Chief of Tested, a new site for people who love technology. Recently at Tested, he’s talked about Apple’s first netbook, shown you how to disassemble a Flip camera, and tested condoms to see if they make good waterproof cases for gear.

Memory [Forever] is our week-long consideration of what it really means when our memories, encoded in bits, flow in a million directions, and might truly live forever.

If you like your coffee to taste more like a premium mocha and less like a black cup of joe, this clever take-it-with-you solution will give you lots of great tasting coffee drinks on the cheap. More »

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